Odd Molly

Odd Molly was founded on March 25th of 2002, a time where fashion business was as difficult as can be. Karin Jimfelt-Ghatan and Per Holknekt came from different corners of the design industry and meet to discuss a fashion job for a large advertising firm. They immediately saw a solid and mutual, almost magic, interpretation of one anothers ideas and instead decided to start their own label. 4 years later, Odd Molly was, against all odds, an international fashion success and the word was out there.
The first year in business Karin & Per didn´t even have an office so they worked out of Stockholm cafés. The B2B launch campaign itself held a budget of as little as $1000+ yet was still nominated as "Direct Marketing campaign of the year" in Sweden for 2003. They took a chance for the purpose of saving time and set off production directly off of their first sketches and then started selling….and it all sold thru "like that". Then things started flying from there.
Odd Molly will now ship product for millions and again millions of Euro in the upcoming year and sales keep on more than doubling with every season. Some 1100 better fashion retailers around the world today carry Odd Molly with pride and with a sell-thru unheard of, growing at an incredible pace.


Odd Molly belongs to Fashion

Odd Molly

Odd Molly was founded on March 25th of 2002, a time where fashion business was as difficult as can b..